Sunday, February 1, 2009

Custom vs. Customized

While planning your wedding or other social event you will undoubtedly browse through hundreds of invitations from various dealers and designers. While considering your options and your budget, it is important to be aware of the difference between custom and customized stationery. Customized invitations are generally picked from a ‘ready to wear’ website or catalogue. These invitation options will allow for changes to font (restrictive list of fonts usually provided), and adjustments of font colour (generally black brown, or blue) in order for you to customize the retailers invitation template. It is wonderful if you are able to find a catalogue invitation that fits your event’s theme and your vision, however if after searching through several of these options you are not able to find the invitation that’s right for you, it may be time to consider truly custom invitations. Ink to Paper specializes in fully custom invitations. These invitations are designed and created for each client individually. All components of these invitations are created based on the unique requirements of the client’s tastes, budget, event and style. In truly custom invitations there is a buffet of options available to you. Just bring your tastes and start sampling! Another great option with custom invitations is the option to do it yourself (check out my poll in the side bar to let me know why you may be interested in DIY). The most popular DIY option for couples is the option to assemble. If custom maps are needed as an addition to your invitation suite, or whether guest addressing is a service you require fully custom invitations is the way to go. The many options available for custom invitations create a price scale that can be quiet vast in range. However this doesn’t mean that custom can’t be affordable. It is the flexibility of custom invitations that allows me to create unique, individually inspired stationery within various budgets, without sacrificing style. Just let me know your vision, and your budget and I can create an invitation that reflects both.
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